{"id":1752,"date":"2022-08-25T12:55:10","date_gmt":"2022-08-25T12:55:10","guid":{"rendered":"https:\/\/www.dboktechnologies.com\/?p=1752"},"modified":"2022-08-25T13:01:13","modified_gmt":"2022-08-25T13:01:13","slug":"what-creators-should-know-about-googles-helpful-content-update","status":"publish","type":"post","link":"https:\/\/www.dboktechnologies.com\/what-creators-should-know-about-googles-helpful-content-update\/","title":{"rendered":"What creators should know about Google&#8217;s helpful content update"},"content":{"rendered":"<p>Google Search is always working to better connect people to helpful information. To this end, we&#8217;re launching what we&#8217;re calling the \u201chelpful content update\u201d that&#8217;s part of a broader\u00a0effort\u00a0to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider.<\/p>\n<p>Answering yes to the questions below means you&#8217;re probably on the right track with a people-first approach:<\/p>\n<ul>\n<li>Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?<\/li>\n<li>Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?<\/li>\n<li>Does your site have a primary purpose or focus?<\/li>\n<li>After reading your content, will someone leave feeling they&#8217;ve learned enough about a topic to help achieve their goal?<\/li>\n<li>Will someone reading your content leave feeling like they&#8217;ve had a satisfying experience?<\/li>\n<li>Are you keeping in mind our guidance for\u00a0core updates\u00a0and for\u00a0product reviews?<\/li>\n<\/ul>\n<h2 id=\"avoid-creating-content-for-search-engines-first\" role=\"presentation\" data-text=\"Avoid creating content for search engines first\"><span class=\"devsite-heading\" role=\"heading\" aria-level=\"2\">Avoid creating content for search engines first<\/span><button class=\"devsite-heading-link button-flat material-icons\" type=\"button\" aria-label=\"Copy link to this section: Avoid creating content for search engines first\" data-title=\"Copy link to this section: Avoid creating content for search engines first\" data-id=\"avoid-creating-content-for-search-engines-first\"><\/button><\/h2>\n<p>Our advice about having a people-first approach does not invalidate following SEO best practices, such as those covered in\u00a0Google&#8217;s own SEO guide. SEO is a helpful activity when it&#8217;s applied to people-first content. However, content created primarily for search engine traffic is strongly correlated with content that searchers find unsatisfying.<\/p>\n<p>How do you avoid taking a search engine-first approach? Answering yes to some or all of the questions is a warning sign that you should reevaluate how you&#8217;re creating content across your site:<\/p>\n<ul>\n<li>Is the content primarily to attract people from search engines, rather than made for humans?<\/li>\n<li>Are you producing lots of content on different topics in hopes that some of it might perform well in search results?<\/li>\n<li>Are you using extensive automation to produce content on many topics?<\/li>\n<li>Are you mainly summarising what others have to say without adding much value?<\/li>\n<li>Are you writing about things simply because they seem trending and not because you&#8217;d write about them otherwise for your existing audience?<\/li>\n<li>Does your content leave readers feeling like they need to search again to get better information from other sources?<\/li>\n<li>Are you writing to a particular word count because you&#8217;ve heard or read that Google has a preferred word count? (No, we don&#8217;t).<\/li>\n<li>Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you&#8217;d get search traffic?<\/li>\n<li>Does your content promise to answer a question that actually has no answer, such as suggesting there&#8217;s a release date for a product, movie, or TV show when one isn&#8217;t confirmed?<\/li>\n<\/ul>\n<h2 id=\"how-the-update-works\" role=\"presentation\" data-text=\"How the update works\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Google Search is always working to better connect people to helpful information. To this end, we&#8217;re launching what we&#8217;re calling the \u201chelpful content update\u201d that&#8217;s part of a broader\u00a0effort\u00a0to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[6],"tags":[23,24,25,22],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/posts\/1752"}],"collection":[{"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/comments?post=1752"}],"version-history":[{"count":2,"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/posts\/1752\/revisions"}],"predecessor-version":[{"id":1754,"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/posts\/1752\/revisions\/1754"}],"wp:attachment":[{"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/media?parent=1752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/categories?post=1752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dboktechnologies.com\/wp-json\/wp\/v2\/tags?post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}