Many businesses and brands know that they require SEO for their digital business, and the profits they will get from that SEO work being applied on their behalf.

SEO will definitely improve the overall searchability as well as visibility of a website, but what other actual value does it offer? Why is SEO essential?

These 12 reasons must offer some clearness, despite the business or industry size, as to why SEO is needed by a business to take their brand to the next level.

1. For Website Traffic Organic Search Is Most Often The Primary Source 

An organic search is a very big part of the performance of websites of most businesses as well as an important component of the buyer funnel and finally getting users to complete engagement or conversion. As marketers know that Google owns a very larger portion of the search market to other competitors such as DuckDuckGo, Yandex, Baidu, Bing, Yahoo and a lot more.

I am not saying that the search engines do not contribute to the visibility of a brand- they definitely do but it’s just that Google possess about 75% of the overall search market. We can simply say that it’s the leader and thus it is very important to follow its guidelines. It’s simply the leader and thus it is very important to follow its guidelines.

But the rest of twenty five percent of the market possessed by other search engines are definitely valuable to other brands too. Google is the most visited website in the world and is used in the United States too. It is also one of the most popular email providers in the world. Not to forget YouTube is the second biggest search engine. Everyone knows that a majority of the world’s population that has access to the internet visits Google at least once a day to get information. High-quality website, as well as Quality SEO, takes brands there.

2.SEO Builds Sincerity and Trust

The purpose of an experienced SEO is to set up a strong base for a beautiful website with a clean and effective user experience that can be discovered easily in search with thanks to the credibility and trust on the brand and its digital properties.

Regarding search engines like Google, a lot of essentials go into establishing authority. In addition to the above-mentioned factors, authority ensued over time because of elements like-

  • Optimized on-page elements and content.

  • Machine-learning signals.

  • Quality backlink profiles.

  • Positive user behavior.

But setting up that authority will do a lot for a brand than most other digital optimizations. but the main problem is that it is not possible to build credibility and trust overnight- just like real life authority is built and earned over time. for establishing a brand as an authority it takes commitment, effort, and patience and it also relies on offering quality service or product that allows clients to trust a business or a brand.

3. Good SEO Means a Better User Experience

Everybody wants maximum visibility and better organic rankings but very few of them understand that best user experience is a huge part of getting there.

Google has learned about how to understand an unfavorable or favorable experience of users and a positive experience of users has become a very important element to the success of a website. Clients today know exactly what they want. If they won’t find that there will be a problem and the performance will suffer. The intention is only to offer the users the information that they are looking for easily, quickly and in a few clicks.

Quality SEO includes positive user experience, leveraging it to work in favor of a brand.

4. Local SEO Means Increased Engagement, Traffic, and Conversion

With the growing domination and rise of mobile phone traffic, local search has become an important part of medium as well as small businesses’ success. The main aim of local SEO is to optimize your digital properties for a particular area, so people can find you easily and quickly, thus putting them one step closer to a business.

SEO pros do this by optimizing the website and content of the brand, including backlinks and local citations, as well as local listings applicable to the location and business area a brand belongs to. For promoting engagement on the local level, SEO pros must optimize it’s social media profiles, it’s Google My Business listing as well as must optimize a brand’s Knowledge Graph panel.

There must be a strong emphasis on user reviews on Google, and other reviews sites such as Angie’s List, Home Advisor, Yelp and others.

5.SEO Impacts the Business Cycle

Clients do their research and from a buyers perspective, this is one of the main advantages. Using SEO strategy to spread your message for excellent deals, innovative services and/or products, and the dependability and importance of what you offer clients will be a game changer. When done right it will definitely impact the buying cycle in a positive way. Local SEO improve that visibility and lets possible clients find the answers, as well as the businesses providing those answers.

6.SEO Best Practices Are Always Being Updated

It’s great to have SEO plans applied on the brand’s website and across its digital properties, but if it’s an engagement for a short-term (budget constraints, etc.) and the site is not consistently re-evaluated over time, it will reach a point where it cannot be improved anymore because of other interferences.

The way the search world develops, mainly at the discretion of Google, needs continuous monitoring for changes in order to stay in front of the competition and, expectantly, on the first page.

Being practical and monitoring for main changes in the algorithm is always going to help the brands. We know that Google makes a lot of changes in a year. SEO pros help to make certain that you will always remain up to date.

7. Understanding SEO Helps You in Understanding the Environment of the Web

With a continuously changing environment, it can be a big challenge to remain on top of the changes as they happen. But staying on top of SEO consist of being in the loop for the big changes taking place for search.

Knowing the environment of the Web which is being used by other businesses and local, comparable competitors will always be helpful for such brands.

8.SEO Is Comparatively Cheap

It definitely costs money but all the best things do cost, right? But in the grand scheme of things, SEO is relatively cheap, and the payoff will most likely to be considered in terms of a brand’s benefit and bottom line. Good SEO implementation will hold water for many upcoming years. And, like other things in life they will get more attention and will become more better only with attention.

9. It’s A Long-Term Strategy

SEO has an obvious impact within the first year of action being taken, and most of those actions will have an impact that lasts for more than several years. As the market evolves, it is very important to follow the changes and trends closely. But if a site hasn’t had a lot of strong SEO suggestions implemented will improve from essential SEO best customs being engaged on a decent website with honest user experience.

And the more SEO budget, effort and time that is committed to it, the longer and better a website stands to be a worthy competitor in its market.

10.It’s Quantifiable

While SEO doesn’t proffer the easier-to-calculate ROI such as of paid search, you can calculate almost everything with proper analytics and tracking. The huge problem is trying to attach the dots on the back end as there is no perfect way to understand the connection between all taken actions.

Still, it is better to understand how specific actions are supposed to affect growth and performance, and definitely, they do. Any good SEO will aim at those improvements and thus connecting the dots won’t be a challenge anymore. There’s no better way to show the achievement of SEO except data. We all know the data never lies.

11.SEO Brings New Opportunities to Light

High-quality SEO will always find a way of leveraging and discovering new opportunities for brands to, not only to be discovered but to glow.

Offering quality SEO to product means submerse each and everything which is related to that brand. It’s just way to actually understanding and passion that the brand’s stakeholders have for them.

The better the understanding of a brand, the more occasions will start to help it thrive. The same is about SEO.

12. If You’re Not on Page one, You’re Not Winning the Click

In the world of SEO it’s no secret that if you’re not on Page 1, you’re possibly not killing the organic search game.

According to a recent study first 3 organic search ranking position result nearly in 40% of click-throughs, while more than 30% of results in page 1 and 2 don’t get clicked at all. from here we get two conclusions-

  1. If you are on page 1 then that’s good but if you are not then you must be.
  2. There are many cases when a person searches for something but can’t exactly find what he is looking for.


Implementing well-built, quality SEO on digital properties and the brand’s website is always going to be useful to that brand as well as to its efforts of marketing. It’s considered as a “new age” technique of marketing but it is very important to a brand’s web presence in today’s age particularly as rivaling competition and available data continue to grow and increase.