SSL Protects Data:The basic functionality of SSL protects server-client communication every bit of information is encrypted .In other words the data is protected can only be unlocked by the recipient no one has permission to open the key.if your dealing sensitive data for example IDs, passwords, credit cards SSL helps protects from hackers.
SSL Affirms Your Identity:The second primary function of SSL certificate to provide authentication to a website. When you install an SSL certificate in your website you must go a validation process set by an independent third party known as CA(Certificate Authority) verifies your organization and your identity. Once users prove your identity your websites get trust indicators vouching for your reliability.
Verification of your Identity is must. Such verification make sure that there is no fraud create a fake website pretending to be yours, In Technical terms, this is called Phishing SSL helps users drive to your real website and protect you from frauds and enhance your reputation
Better SEO (Search Engine Ranking):Brian Dean inventor of Backlinko.com shows a strong relationship between HTTPS and higher SEO, In 2014 Google made changes to its algorithm in order to give the upper hand to HTTPS enabled websites
SSL Helps You Satisfy PCI/DSS Requirements:If you are accepting online payments you must know a thing or two PCI/DSS necessities for receiving online payments .your website must be PCI complaint if you having SSL certificate is one of the 12 primary requirements set by PCI(Payment card industry)
SSL Improves Customer Trust:SSL plays a vital role in trust point for a customer because it easy to identify signs from the users that the data they sent will be protected if you have been installed OV or EV SSL/ you can see your organization details. Once customers know you are a trustful entity they more likely to do business and revisit your website.