Email is a revenue-driving mechanism. It reigns ultimately as the most influential marketing channel in terms of ROI, returning $38 for every $1 you spend. What’s extra: It converts 40 times as many customers as social media.
It doesn’t mean you’re getting the maximum benefit of your email marketing campaigns if you have some email content and list of subscribers.
In this situation, we’ll take a look at nine key points, you can do to get better your email marketing by improving CTR, driving subscriber engagement and curating more compelling content.
Use personalization for customer retention
According to DMA 75 % of email, revenue is generated by produce, personalized campaigns rather than one-size fits all campaigns
Keeping them engaged Personalization nurtures your customers by staying relevant and specific to their needs also personalization is a must for customers retentions. We know that it’s cheaper to keep an existing customer than to obtain a new one.
So how do you pin personalization? You can deploy:
- Cart abandonment reminders featuring subscriber-relevant products
- Personalized copy that leverages customer data you’ve collected
- Location-specific images/offers that make emails feel hyper-relevant
Just remember: Personalization should be personal. Make sure your copy reads like it was written for a human, not just an inbox.
To improve conversions create a subject lines
In Traditional copywriting just like the headline, your subject line is most commonly people read. In this case of email.it’s what determines whether or not they open it.
All the personal data you can collect from targeted emails, one of the most significant pieces is your subscriber’s first name also subject lines featuring the first name have a 26% higher open rate.
Out of them,50% of emails are opened on a mobile device, and iPhones can only show between 35–38 characters in portrait mode so you can aim for subject lines in the 17 to 24 character range. And try to keep it to 3 to 5 words.
If you need suggestion for a killer subject line, here are 20 to get you started all along with subject line best practices backed by hard data.
Try segmentation-triggered automation
Once you know an object about your customers, it’s time to segment them into a category based on their activities, interests, and where they are in the buyer’s passage. Use behavioral segments to segment users based on how they’ve interacted with your website in the past.
Segments data and Behavior can then be used to produced automated emails that deliver your most relevant content exactly when it’s most needed (like post-purchase, on a subscriber’s birthday, etc.)
Personalized dynamic content
Customize your content to fit different customer segments using simple drag-and-drop tools like Campaign Monitor’s tools
Dynamic content allows you to customize pretty much everything about an email to suit the recipient. As in suit them, quite literally. Clothing size is one of the data points you can use for targeting and personalization.
With this type of personalized email content, you can boost the relevancy of your messages so your email marketing drives clicks (and sales) without forcing you to invest oodles of time in creating many different individual campaigns.
Track behavior using robust analytics
To improve your personalization and segmentation Tools such as Google Analytics help you to make sense of data and using web tracking snippet allows you to track user’s activities whey visit your website and mobile app.
Using robust analytics and customer insights, you can connect the dots which helps your customers go from ‘interested’ to ‘purchased’ much more quickly.
As you dive into the numbers, keep an eye on some of the KPIs for an email campaign, like open rate, click-through rate, and conversion rate. These will tell you what’s working (and what’s not).
Need more? Check out our step-by-step guide to tracking activity on your website.
Turn to effective A/B testing
Torn between two great solutions for a subject line? Run both of them and compare their achievement. This is the beauty of A/B testing: You can find out what works best and then arrange it with the rest of your audience.
Try experimenting with your subject lines, as higher open rates often mean higher conversions starting point for your A/B testing efforts
Make sure that subject line approaches work best for your audience and then incorporate what you learn by future email campaigns and marketing content
Use timing to send emails
Sometimes driving email revenue is all about timing.
Some experiments to figure out Researches shows that best peak timing to sent an email is between 10.00 AM to 11.00 AM and Monday and Sunday will be high transactions rates instead of other days, but Tuesday has the highest open rates and click-throughs.
To find out which email timing gives you the best results, remember to take time zones into account. if your customers or subscribers are all around the world. this may involve some compromise
Create consistency
According to Entrepreneur, there are no illusions for how often to send your marketing emails. A MarketingSherpa study suggested that it’s better to send emails more often than less often. 15% of those polled say they wouldn’t mind receiving a promotional email every day.
What that means for you: If nothing else, it’s important to be consistent with your email marketing and to ask your audience how often they want to hear from you. Give subscribers a voice and take note of their requests in your approach.
Make sure your writing is up to snuff
To make people want to read what sending them, you don,t have to write the great American novel. but should write in a way that engages and prompts actions with your emails and creates valuable, insightful pieces of writing.
That means:
- Write professionally
- Incorporate some personality
- Make it interesting and story-based
No marketing trick or software magic can compete with writing that’s so good people actually look forward to seeing it in their inbox. Here are a few more tips on email copywriting.
Wrap up
Driving revenue for your business email has so much to offer with these tips in mind ,you’re on the right way to getting more business from the email marketing strategy.
Using email you can make the most profitable marketing channel using data you, ll also leverage for greater personalization to a consistent sending schedule
